What's New

Harry Potter: The Exhibition casts a spell on fans of all ages at the Ontario Science Centre
Toronto
April 26, 2010

In partnership with Warner Bros. Consumer Products, Global Experience Specialists (GES) conceived and created the first-ever Harry Potter worldwide exhibition tour. Based on the blockbuster film series and J.K. Rowling’s beloved fictional books, the 17,000-squarefoot experience features more than 200 authentic props, costumes and set dressings from all of the Harry Potter films.

Objectives

  • Create a highly unique, authentic museum experience for Harry Potter fans of all ages.
  • Represent the Harry Potter franchise to the highest degree of quality and detail while delivering leading museums with an opportunity for increased attendance.
  • Create a modular exhibition built to withstand worldwide travel over the course of five years and more than a million visitors.

Solutions

  • To ensure the utmost quality and authenticity, GES hand selected all artifacts, including Harry’s original wand and eyeglasses, the Golden Snitch™ and Gryffindor school uniforms from the Leavesden Film Studios in England.
  • Advanced multi-media, themed music, dramatic lighting and evocative scents were employed to trigger guest emotions.
  • Interactive elements such as a "Mandrake pull" and "Quaffle toss," were implemented so fans could physically immerse themselves in the world of Harry Potter.
  • "Diagon Alley," a successful, branded retail store managed by GES, was created so fans could shop for one-of-a-kind merchandise at the end of their visit.